Renew is a dedicated network of 200
street-side screens within the Square
Mile, with the first phase activated on
the 26th January 2012.
Renew's daily audience will grow
from 750,000 at launch to over 3m
by
the Olympics.
The City of London awarded Renew a 21
year tender to tackle the problem of free
papers littering the
City streets.
In response we have created beautifully designed communication pods which double as convenient recycling points. The City is the world's leading business and financial centre, and Renew its pulse.
Live, dynamic, financial, corporate news, headlines and weather, all interspersed with sport, fashion, travel, arts, entertainment, technology, and the latest trends. In a shattered and diverse media climate, we are effective at tuning out marketing that shouts at us - relevance is key. Renew brings the connectivity, live news, information and entertainment from the office to the professional on-the-go.
It is in our name. Each screen uses adaptive brightness technology, reducing power usage by 40%. As a media platform, we have a measured footprint – no ink, no paper, no trucks, no wastage.
We are also communication partners of the World Wildlife Federation, and 1% of our profit is donated to sustainable energy projects for world cities.
Recycle the old, read the new: Renew is a badge
of pride.
Independent analysis details footfall per screen ranging from 10,000 to over 30,000 per day (Analysis by Intelligent Space Partnership (ISP) Limited).
The density of the Renew City network ensures
professionals
an average of 6 to 8 engagements
to consume our content
each day.
Based on the current 50 screen launch depolyment, the professional will have a minimum of 6-8 engagements to consume the Renew content each market day.
A visual focal point in the heart of the City with soon to be enabled wireless communication. Renew will be more than a visual medium on-the-go, but the source of content in your pocket.